BZ Book Review 06: <Company of One> by Paul Jarvis

Key Takeaways

1. While most companies set ever-lasting growth target, company of one set firm growth limit to keep themselves small and focus on other aspects of life.

2. Start your company of one as a side hustle. Don’t quit your job yet. Don’t dump a huge initial investments yet. Buy things and set up things as it needs. Manage cashflow and run to profit.

3. Turn your work into passion rather than the other way around. Leverage your work or part of your work to start a side hustle.

4. Externally, Focus and target at a niche audience. Learn from them and establish close relationship with them. Focus on customer service and retention.

5. Internally, embrace the power of simplicity and personality. That is what the big company cannot compete with you. They can never compete with your personality thus make sure your product and service to have your personal touch.

6. As a company of one, you’ll have to become a jack-of-all-trades and take care of every aspect of the business yourself. Manage yourself as you are managing a company.