BZ Podcast Review 01: Ahrefs manages to grow 60% YoY in a competitive market

Key Takeaways

1. Product first then marketing will follow

2. You need to actually use your product in order to SELL it better. Remember why you build the product in the first place. Make sure to pitch it in your contents

3. What you track and what you measure is what gets improved

4. Marketing and Content people need to work closely with Product & Customer Service. They build this into their hiring and training practices

5. Marketing SEO basics

• What keywords to go for (Adwords, Answer the Public)

• Content: must provide best contents (skyscrapers) that people find useful

• Backlinks

What do Ahrefs do?

Ahrefs provide tools to help companies grow search traffic, research competitors and monitor niche. Here are some examples.

• Competitive Analysis

• Keyword Research

• Backlink Research

• Content Research

• Rank Tracking

• Web Monitoring

Ahrefs crawler was ranked second right after Google, crawling 6 billion web pages and 200 million root domains to get the most concrete information. Ahrefs TV on YouTube provide more training videos for your reference and learning purpose.

Credited to: JLD Entrepreneur on Fire