Car Sharing Market Research

The relationship between human and vehicles have been evolving constantly in the 21st century. Traditionally we have rental car companies such as Avis and Enterprise providing different vehicles to business and leisure travellers for their weekend getaway or weekly long business or road trips. For short trips in the city that you don’t need to commute that often or when parking is difficult (e.g. San Francisco, New York City and Boston), people prefer to use Uber and Lyft to get around. In between these two industries, we have another business blooming i.e. car-sharing or peer-to-peer car lending. Within this article, I am going to review some of the top competitors in this new industry from their coverage, pricing, owner and renters specs and many other details.

For peer-to-peer car lending, two of the top competitors in the industry are Turo and Getaround. Both of the companies started around 2010 and covers the major cities in the U.S. Here is the competitor analysis between these two companies.

Apart from the above peer-to-peer car sharing, many companies or their subsidies identified another customer segment focusing on hourly and local get-around. e.g. a day trip to Napa Valley. Some of them include Zipcar, which is a subsidiary of Avis, Enterprise Carshare, which is under Enterprise and Gig car, many of which targeted at university or college students.

All these companies have their pros and cons. As a renter, it does provide us with many options to plan our trips. As a car owner, who is constantly aiming for FIRE lifestyle and 7 steams of income sources, getting my car listed on Turo or Getaround will definitely gain some extra dollars to cover the insurance and other expenses. Your car will become self-sufficient. Come on and let’s give it a try.