BZ Book Review 17: <Crushing it!> by Gary Vaynerchuk
Key Takeaway
1. A strong and personal online brand and presence is one of the clearest way to entrepreneurial success.
Here are some of the key statistics:
People watch 1.25 billion hours of Youtube videos everyday
1,100 photos and videos are posted on instagram every second.
20% of the time people spend on their phones are dedicated to facebook
e.g. Gary Vay leveraged the social network to turn the $4 million sales wine company into $60 million operations.
2. Seven important principles when you are building your social brand
Authenticity - Be real. People smell a fake instantly. Respect your audience
Be Passionate - Passion will keep you going when things get hard
Patience - Building something takes time. Accept that.
Hard work - If you want to crush it, you don’t have time spending your lunch break watching cat video or binge watching Friends at night, get on your laptop and get some real work done.
Pay attention and move with speed. What are the latest trend and is there a new platform you should get on?
Right intent - All great entrepreneurs have one thing in common: they are not in it for the money.
3. Don’t worry about creating contents. Focus on documenting instead. You will find out the documenting will turn into great contents.
4. Snapchat and instagram stories offers unpolished reality and a real test of your branding abilities.
5. Twitter is a great place to get noticed with a specific target audience. It is a great way to get connected with influencers and celebrities. Being a hit on twitter takes a heck of a lot of work. But if you put in those hours, you’ll see what doors it can open.
6. Youtube is the best platform for creating wealth and opportunities.
7. Facebook offers great flexibility in distribution and content, which makes it the single most important channel. Facebook Live allows you to be more creative.
8. Instagram offers a mix of contents and great discoverability (using the right Hashtags)
9. The hottest trend right now is spoken word media: get on it before it is too late.
Podcast
Flashbriefings offered by Amazon Alexa and Google Assistant (Author’s goal, try to establish a flashbriefing presence)
Words of Wisdom
1. “ If you are earning what you need to live the life you want and loving every day of it, you are crushing it”
2. “ There is literally - literally - no reason why you can’t become an entrepreneur in 2018”
3. “ Here’s the reality: if you are going to build a personal brand and try to monetize it you have to have a Facebook page”
