BZ Founder Review 04: Jen Rubio - Away
Founder Bio
Jennifer Rubio is an American businesswoman. She is the co-founder, President, and Chief Brand Officer of Away, a direct-to-consumer lifestyle brand that creates luggage and other travel products. In 2015, Rubio was featured on the Forbes 30 Under 30 list for Marketing and Advertising. Rubio has served as head of social media at Warby Parker and global director of innovation at fashion company AllSaints
Founder Quotes
1. “I got paid for doing something I love and learn along the process and people think I am an expert”
2. “Build our brand that is integrated with other famous brands”
3. “Appreciate the luck you get in life, work your ass off for it so you deserve it. Appreciate it if you could take several steps off life”
4. “Take a chance on yourself”
5. “Create a travel brand through a suitcase. Start by asking the consumers for feedback on their travel experience, biggest pain-point.”
6. “Put contact in your story of the product you are selling to make people really connected with it. “
Fun Facts
1. Jen never thought about being an entrepreneur until she write an email to convince Steph to do Away together with her.
2. Jen realized not everyone’s parents work together when she experienced her “take-your-daughter-to-work-day” and her friend asked her whose work will she go to. She was like “ what do you mean? don’t your mom and dad work together?”
3. Jen franchised her lemonade stands when she was 8 to hire other kids to work for her. She borrowed $30 from her dad with contract to acquire the lemonade stand down the street.
